de Victor Martin<\/p>\n
<\/p>\n
\nCa mul\u021bi al\u021bii, stai \u0219i te \u00eentrebi ce rost mai are s\u0103 scrii c\u0103r\u021bi \u00een Rom\u00e2nia de azi?!<\/p>\n
A\u0219a cum tinerii se \u00eendreapt\u0103 spre medicin\u0103 pentru c\u0103 nu mai au nici un avantaj s\u0103 devin\u0103 economi\u0219ti, avoca\u021bi sau ingineri, prin compararea unui r\u0103u cu un r\u0103u \u0219i mai mare, tot a\u0219a unii dintre ei se \u00eendreapt\u0103, dinspre citirea c\u0103r\u021bilor, spre scrierea lor. Venit la ora\u0219 cu t\u0103g\u00e2r\u021ba pe um\u0103r, ca Adrian P\u0103unescu, cel chemat de muze la o cafea sau la cin\u0103 se \u00eenfige \u00een vreo redac\u021bie, la vreun inefabil marketing sau promotion, unde nu \u0219tie nimeni ce faci de fapt; nimeni nu vrea s\u0103 \u00eembr\u0103\u021bi\u0219eze meseria fra\u021bilor lui Marin Preda, ci chiar pe aceea a marelui prozator.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Unii mai frecventeaz\u0103 c\u00e2te o facultate, al\u021bii, mai practici, pozeaz\u0103 \u00een chelneri sau frizeri dedica\u021bi. P\u00e2n\u0103 la ciocnirea cu muzele, aleg varianta economic\u0103 a particip\u0103rii la vreun cenaclu, societate, asocia\u021bie sau adunare literar\u0103 duminical\u0103.<\/p>\n
Cu timpul, se plombeaz\u0103 pe l\u00e2ng\u0103 vreo revist\u0103, editur\u0103, libr\u0103rie virtual\u0103, ceva, corectori, speciali\u0219ti \u00een marketing, promotion, sau chiar redactori. Tr\u0103im o perioad\u0103 de tranzi\u021bie asem\u0103n\u0103toare celei a anilor ’50 ai secolului trecut, perioad\u0103 de asimilare a tineretului plecat de la \u021bar\u0103.<\/p>\n
Scriitorii mai \u00een v\u00e2rst\u0103 frecventeaz\u0103 cenaclurile, asocia\u021biile. t\u00e2rgurile sau lans\u0103rile de carte pentru a avea cu cine s\u0103 stea la o tacla cu iz pseudointelectual sau s\u0103 bea un pahar pe banii altora. Sunt cei care erau foarte pu\u021bin baga\u021bi \u00een seam\u0103 de cei solid a\u0219eza\u021bi pe felia de \u0219unci comuniste. Tr\u0103ind clipe de glorie iluzorie, ace\u0219tia au avut impresia c\u0103 a venit libertatea la putere dup\u0103 1989; libertatea de a scrie, chiar \u0219i libertatea de a spune lucruri grave; mai pu\u021bin libertatea moralei, luat\u0103 mai mult ca o obliga\u021bie.<\/p>\n
Constr\u00e2ngerile economice au \u00eenlocuit constr\u00e2ngerile morale. Mul\u021bi \u0219i-au \u00eenfiin\u021bat edituri, site-uri, libr\u0103rii reale sau on line, reviste sponsorizate sau nu, O.N.G.-uri etc.<\/p>\n
\u00cen 2012, s-a dat un semnal c\u0103 nu vor mai fi nici libert\u0103\u021bi morale, a\u0219a c\u0103 nu-\u0219i mai bate nimeni capul cu libert\u0103\u021bile economice. Sau \u00ee\u0219i bate?! Cine \u0219tie?<\/p>\n
Indiferent dac\u0103 sunt tineri sau b\u0103tr\u00e2ni, scriitorii \u00eei dau \u00eenainte cu scrisul. Indiferent dac\u0103 sunt sponsoriza\u021bi de Uniune, Ministerul Culturii, vreo fabric\u0103 de ascu\u021bit pile sau nu sunt, nu prea mai au ce face cu laptele muncii lor \u0219i \u00eel vars\u0103, ostentativ, din c\u00e2mpul muncii, \u00een c\u00e2mpul culturii. \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Editurile \u0219i tipografiile mici \u0219i mijlocii se sus\u021bin foarte greu din punct de vedere economic. Ele \u00eei pun autorului cartea \u00een bra\u021be, s\u0103 se descurce cu v\u00e2nzarea. \u0218i s\u0103 vrea s\u0103 dea d\u0103rile pentru v\u00e2nzarea tirajului, nu pot.<\/p>\n
\u00cen condi\u021biile \u201epropriet\u0103\u021bii intelectuale\u201d actuale, nu prea ai vreo \u0219ans\u0103 s\u0103 vinzi ceva. \u0218i nici vreun interes; din cauza asta. Cureaua de transmisie dintre produc\u0103tor \u0219i beneficiar n-a mai fost schimbat\u0103; e putred\u0103 de d\u0103ri.<\/p>\n
\u00ce\u021bi faci publicitate, mai ales pe Internet, unde nu cost\u0103 nimic, faci lans\u0103ri de carte, pe la t\u00e2rguri sau rebranduiri la ca\u0219caval, cu \u021buici \u0219i s\u0103r\u0103\u021bele, te ba\u021bi pe burt\u0103 cu recenzorii sau criticii cu\u00a0 preten\u021bii, te lauzi cu prietenii pe facebook \u0219i cam at\u00e2t.<\/p>\n
Indiferent dac\u0103 ai scos cartea \u00een regie proprie sau ai fost sponsorizat, trebuie s\u0103 te descurci. Dac\u0103 nu te descurci, nu te descurci; cui, ce-i pas\u0103? Nimeni nu vrea s\u0103 \u00eengra\u0219e Fiscul pentru tine.<\/p>\n
Oric\u00e2t \u021bi-ar pl\u0103cea s\u0103 fii citit prin funduri de \u021bar\u0103, acolo nu ajungi. \u0218i e cu dus-\u00eentors. R\u0103m\u00e2i ilustru necunoscut. Nu te \u0219tie nimeni.<\/p>\n
Fiind necunoscut, e\u0219ti ignorat de critica adev\u0103rat\u0103 \u0219i pr\u0103pastia se l\u0103rge\u0219te \u0219i mai mult. \u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Nici tradus nu e\u0219ti. Dac\u0103 nu e\u0219ti tradus, nu e\u0219ti v\u00e2ndut \u00een str\u0103in\u0103tate, unde se vinde orice.<\/p>\n
Editurile mari ajung \u00een funduri de \u021bar\u0103, prin hipermerket-uri sau biblioteci. Cinci mii de exemplare sunt spulberate \u00een o mie de t\u00e2rguri, indiferent dac\u0103 e\u0219ti arhicunoscut sau celebru anonim, indiferent dac\u0103 avem de-a face cu romanul secolului sau vreo lucrare despre paranormal.\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Din cauza asta \u0219i au editurile mari o palet\u0103 a\u0219a de larg\u0103 de colec\u021bii, s\u0103 se autosu\u021bin\u0103 prin metoda compensa\u021biei, ca la C.A.P., unde, c\u00e2nd se vinde br\u00e2nza, nu se v\u00e2nd legumele, c\u00e2nd se v\u00e2nd\u00a0 legumele, nu se v\u00e2nd cerealele, c\u00e2nd se v\u00e2nd cerealele, nu se v\u00e2nd fructele etc.<\/p>\n
Editurile mici \u0219i mijlocii, care n-au prins momentul prielnic postdecembrist, devin din ce \u00een ce mai greu edituri mari. Cele ajunse \u00een top par a nu mai da niciodat\u0103 faliment. At\u00e2ta timp c\u00e2t critica literar\u0103 \u021bine \u0219tacheta foarte jos, le d\u0103 m\u00e2na s\u0103 publice orice prostie. Men\u021binerea calit\u0103\u021bii c\u0103r\u021bilor la cota de avarie le e favorabil\u0103.<\/p>\n
Cei care nu vor s\u0103 se fac\u0103 \u201escriitori de cas\u0103\u201d r\u00e2m\u00e2n cu cartea \u00een bra\u021be, s\u0103 se descurce singuri cu fiscalitatea exagerat\u0103 \u0219i arbitrar\u0103 a ultimilor zece ani.<\/p>\n
Editurile mari nu se deosebesc \u00eentre ele dec\u00e2t prin criteriile absconse de editare \u0219i tip\u0103rire. Acestea r\u0103m\u00e2n necunoscute doar pentru scriitorul cel r\u0103u, care se \u00eenc\u0103p\u0103\u021b\u00e2neaz\u0103 s\u0103-\u0219i dep\u0103\u0219easc\u0103 limitele, s\u0103 treac\u0103 dincolo de meterezele mediocrit\u0103\u021bii \u0219i s\u0103 strice juc\u0103riile editorilor \u201ede treab\u0103\u201d.<\/p>\n
\u00cen lumea de apoi a spa\u021biului Schengen, autorul r\u0103m\u00e2ne cu mai pu\u021bini bani la exemplar de carte v\u00e2ndut dec\u00e2t cel din societatea noastr\u0103 multilateral dezvoltat\u0103, dar acolo cartea se vinde; din cauza civiliza\u021biei \u0219i culturii nesim\u021bite promovate.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00cen \u021b\u0103rile civilizate, cartea e v\u00e2ndut\u0103 de editur\u0103, pe contract ferm cu toate lan\u021burile de libr\u0103rii \u0219i biblioteci. Autorul discut\u0103 numai cu editurile. Nu exist\u0103 edituri mari \u0219i mici; toate sunt tratate la fel. Toate au traduc\u0103tori, graficieni, corectori, speciali\u0219ti \u00een marketing sau PR angaja\u021bi.<\/p>\n
PR-i\u0219tii \u0219i marketing-i\u0219tii editurilor mari din \u021bara noastr\u0103 sunt studen\u021bi la rela\u021bii cu cine \u0219tie ce public, economi\u0219ti cu dou\u0103-trei facult\u0103\u021bi, fete de patroni, profesori f\u0103r\u0103 de catedr\u0103, to\u021bi prip\u0103\u0219i\u021bi la ora\u0219.<\/p>\n
Speciali\u0219tii \u00een marketing nu au habar de pia\u021ba c\u0103r\u021bilor. Ei se ocup\u0103 cu orice altceva: organiz\u0103ri de standuri pe la t\u00e2rguri, organiz\u0103ri de sesiuni de lectur\u0103 din autori rom\u00e2ni sau str\u0103ini,\u00a0 transporturi sau intoxic\u0103ri cu spam-uri. Speciali\u0219tii \u00een PR nu au nici o treab\u0103 cu promovarea unor scriitori noi sau de valoare, ocup\u00e2ndu-se mai mult de rebr\u0103nduiri sau lans\u0103ri de c\u0103r\u021bi \u0219i reviste.<\/p>\n
Nu po\u021bi s\u0103 nu r\u00e2zi cu lacrimi la lansarea unei reviste rebr\u0103nduite, publica\u021bie care mergea \u00eenainte de 1989, c\u00e2nd nu prea aveai ce citi, unde c\u00e2nt\u0103 o t\u00e2n\u0103r\u0103 la vioar\u0103 \u0219i un grup de jazz.\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 De\u0219i par a nu da niciodat\u0103 faliment, dup\u0103 un timp, editurile mari devin caduce, ca orice C.A.P.<\/p>\n
Nu literatura rom\u00e2n\u0103 e sub\u021bire, ci abordarea sub\u021bire, superficial\u0103, a problemei. Cele c\u00e2teva edituri mai r\u0103s\u0103rite de la noi alearg\u0103 singure \u0219i ies pe locul doi. Nu au prea mare concuren\u021b\u0103, iar lipsa concuren\u021bei genereaz\u0103 faliment, indiferent dac\u0103 material sau moral. Lipsa unei concuren\u021be reale creeaz\u0103 feed-back. Tocmai din cauza acestei lipse, literatura e sub\u021bire sau prost reprezentat\u0103.<\/p>\n
Cititorii se vor s\u0103tura de re-re-re-reedit\u0103ri sau de romanele \u201escriitorilor de cas\u0103\u201d, extrem de m\u0103guli\u021bi c\u00e2nd nu merge copyright-ul \u0219i sunt b\u0103ga\u021bi \u0219i ei \u00een seam\u0103. Publicarea lor e un pic de reclam\u0103 \u0219i at\u00e2t.<\/p>\n
O clip\u0103, toat\u0103 lumea a avut impresia c\u0103 vine un taifun de libertate, dar n-a fost dec\u00e2t un f\u00e2s. Ca reac\u021bie fireasc\u0103 la rebranduirea practicat\u0103 de editurile de pe val, scriitorii de valoare se vor rebr\u0103ndui \u0219i ei, \u00eencerc\u00e2nd s\u0103 v\u00e2nd\u0103 vopsele, componente electronice sau salamuri de cal.<\/p>\n","protected":false},"excerpt":{"rendered":"
de Victor Martin Ca mul\u021bi al\u021bii, stai \u0219i te \u00eentrebi ce rost mai are s\u0103 scrii c\u0103r\u021bi \u00een Rom\u00e2nia de azi?! A\u0219a cum tinerii se \u00eendreapt\u0103 spre medicin\u0103 pentru c\u0103 nu mai au nici un avantaj s\u0103 devin\u0103 economi\u0219ti, avoca\u021bi sau ingineri, prin compararea unui r\u0103u cu un r\u0103u \u0219i mai mare, tot a\u0219a […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[55,986],"tags":[1120,1164,999],"class_list":["post-9832","post","type-post","status-publish","format-standard","hentry","category-articole","category-egophobia-38","tag-articole","tag-egophobia-38","tag-victor-martin"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6DakB-2yA","_links":{"self":[{"href":"https:\/\/egophobia.ro\/index.php?rest_route=\/wp\/v2\/posts\/9832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/egophobia.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egophobia.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egophobia.ro\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/egophobia.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9832"}],"version-history":[{"count":1,"href":"https:\/\/egophobia.ro\/index.php?rest_route=\/wp\/v2\/posts\/9832\/revisions"}],"predecessor-version":[{"id":9833,"href":"https:\/\/egophobia.ro\/index.php?rest_route=\/wp\/v2\/posts\/9832\/revisions\/9833"}],"wp:attachment":[{"href":"https:\/\/egophobia.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egophobia.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egophobia.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}